Gurgaon's enterprises — consulting firms, financial services, large IT services companies, GCCs — operate at serious scale. Too many of their websites don't: template designs, decade-old copy, careers pages that embarrass the HR team. When clients, partners and lateral hires all judge you online first, the website is corporate infrastructure.
What enterprise sites get wrong
- Committee copy. “Leveraging synergies to deliver stakeholder value” — nobody believes it, everybody writes it. Say what you do, plainly.
- Hidden proof. Case studies buried three clicks deep might as well not exist. Proof belongs on the homepage.
- Careers as an afterthought. In Gurgaon's talent war, your careers page is a recruiting channel. Treat it like one.
- Mobile neglect. CXOs read on phones. If your site breaks on mobile, it breaks in the boardroom.
What a redesign should deliver
Clarity of positioning (what you do, for whom, why you), proof architecture (clients, numbers, stories — all above the fold where they matter), a newsroom and insights section your team can actually publish to, and investor/partner relations pages that answer due-diligence questions before they're asked.
Run it like a product
The best enterprise sites are never “done.” Ship the redesign, then iterate quarterly — new proof, new pages, new hires featured. A living site signals a living company.
Written by Aayush Dixit
